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ODD CULTURE

CLIENT

Odd Culture

TYPOLOGY

Hospitality

PROJECT AREA

1700 SQ.FT.

LOCATION

Gurgaon, India

PHOTOGRAPHED BY

Avesh Gaur

BRIEF

Odd Culture explores how a continuous interior can accommodate distinct spatial identities without relying on rigid divisions. Designed by Metanoia Designs, the café is conceived as a sequence of changing atmospheres, moving from the openness of the entrance to the collective energy of the communal zone and, finally, the enveloping intimacy of the red lounge.

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Rooted in coffee, food and contemporary culture, Odd Culture was envisioned as more than a conventional hospitality space. Its identity extends beyond the act of dining to encompass music, objects, merchandise and community.

 

Translating this multiplicity into architecture required a departure from the studio’s established inclination towards reduction.Much of Metanoia’s work has explored restraint through material economy, controlled geometries and the removal of non-essential elements. Odd Culture presented a different proposition: to work with abundance, introduce multiple visual references and create an eclectic environment without allowing it to become visually arbitrary. The challenge was not simply to add more, but to establish a coherent architectural language capable of accommodating difference.

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